The Tipping Point - Malcolm Gladwell

The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell is a fascinating and groundbreaking exploration of how ideas, trends, and social behaviours spread — and what causes them to suddenly tip into widespread phenomena. Drawing on a rich array of real-world examples from crime statistics and shoe trends to bestselling books and viral epidemics, Gladwell identifies the key factors that drive social change and explains why some ideas catch on while others don't.

Compelling, counterintuitive, and endlessly thought-provoking, The Tipping Point changed the way millions of people think about the world around them.

• By Malcolm Gladwell, staff writer at The New Yorker and #1 New York Times bestselling author
• Explores how small actions and the right people can trigger social epidemics
• Introduces the concepts of the Law of the Few, the Stickiness Factor, and the Power of Context
• A landmark work of popular social science that has sold millions of copies worldwide